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Teaching experience.

Tomasz Ziółkowski conducted his first marketing training workshops in 2001 on behalf of an international FMCG company.

After completing his corporate career in 2005, he founded the Brand Academy, offering open training for employees and managers of marketing, corporate communication and advertising agencies.


In 2006 he was invited to give lectures on marketing as part of the Executive and International MBA programs at the Business School of the Warsaw University of Technology, thus joining the group of lecturers from such schools as London Business School, NHH Norwegian School of Economics and HEC Paris.


In 2007, he was the first Polish lecturer to receive the prestigious award - "Highest Ranked Professor", awarded by students of the Executive MBA program of the Business School of the Warsaw University of Technology.














In the following years, he also lectured in marketing at the ICAN Institute and as a guest speaker at the Warsaw School of Economics. In 2007, he was invited to cooperate with the French Institute of Management, where to this day he teaches strategic marketing as part of MBA programs.


Over 800 people have already participated in the training workshops organized by Tomasz Ziółkowski as part of the Brand Academy, most of whom currently hold important managerial positions or manage marketing departments in Polish and international companies.


Articles by Tomasz Ziółkowski devoted to brand building and management were published in such magazines as Brief, Media & Marketing Polska, and Harvard Business Review.

Corporate experience.

In the years 2002 - 2005 he was the Vice President for Marketing at Carlsberg Polska.

He implemented a new structure of the marketing department after the merger of four Okocim breweries in Brzesko, Piast in Wrocław, Kasztelan in Sierpc and Bosman in Szczecin. He developed a strategy for the development of the Carlsberg Polska group product portfolio and the strategy of each brand (Carlsberg, Okocim, Harnaś, Piast, Bosman, Kasztelan, Karmi). He managed a team of 40 people. In the years 2002 - 2003 the company recorded a double-digit increase in EBIT, and in 2003 it was the fastest growing company on the beer market in Poland, in 2004 it received an award from the Polish-Danish Chamber of Commerce for the fastest growing Danish company in Poland in 2003


In the years 1998 - 2001 he was the Marketing and Export Director at Leaf Poland.

He developed and implemented a new strategy for the development of the company's product portfolio, including the creation of new brands from scratch (Aha, Hops, Halwa Królewska), which were to replace the current Wedel brand, which previously branded the company's products, which remained the property of Pepsico after the sale of the non-chocolate business to the Finnish company LEAF.

He was responsible for the implementation of the marketing strategy of the international brand Mynthon in the countries of Central and Eastern Europe.

He developed the company's export strategy - negotiated commercial contracts with companies from the Middle East. He carried out a project to prepare the introduction of the Aha sesame seed brand on the American market, including the preparation and implementation of consumer research in Chicago and, in cooperation with a local advertising agency, preparing a communication and promotional strategy. He participated in trade negotiations with a broker distributing products in the Middle East.

He managed marketing teams in Poland, Hungary, Romania and sales representatives in Central and Eastern Europe and the USA.


In the years 1995 - 1998 he was a Marketing Manager at Tchibo Warszawa.

During the last two years of work at Tchibo, he was responsible for the marketing of the entire company. He developed a marketing strategy and introduced the Tchibo brand to the Baltic countries. He worked on developing the strategy of entering Tchibo stores into Poland.


In the years 1992 - 1995 he worked as Assisntant Brand Manager at Benckiser SA

He co-created the strategy of introducing the first umbrella brand Dosia to the market. He managed the Perła, Wir and Bryza brands. He was responsible throughout the marketing department for analyzing retail market data purchased from AMER and then ACNielsen.

Business experience in the area of ​​marketing consulting.

As an independent advisor, he has been implementing projects in the area of ​​strategic marketing and brands since 2005 . His professional experience covers the FMCG, consumer electronics, banking, media, telecommunications, IT and sports facilities management markets. He has carried out projects for such companies as: TP, TVP, Panasonic, Lorenz, Nestle, Soraya, Lorenz, Deutsche Bank, Dobrowolscy, Polski Lek, BZ WBK and Cersanit.


Since 2011, as a Marketing Expert, he has been cooperating with the international consulting company DAI Europe based in London, advising the European Bank for Reconstruction and Development on the implementation of the "Sustainable Energy Financing Facilities" programs in Poland, Morocco and Jordan.

His responsibilities included the development of visual identification of programs and websites, the creation and implementation of marketing strategies, he was responsible for PR activities and supporting local banks participating in the programs in the area of ​​program promotion.


In 2016, he joined the team of consultants working on the implementation of the Green Trade Facilitation Program implemented in the countries of EBRD operations, responsible for developing a marketing strategy and supporting local banks participating in the program, including in countries such as Kyrgyzstan.


The Polish Sustainable Energy Financing Program - PolSEFF, implemented in 2011-2015, was awarded the CEE Clean Energy Award in 2016, while the Green Trade Facilitation Program in 2017 received the Global Finance Award from the Global Finance magazine.

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