WHAT’S THE SINGLE TOUGHEST TASK FOR A MARKETER TODAY?
The Challenge of Defining a Brand’s or Product's Core Promise in Saturated Markets.
In this video, I dive deep into one of the most critical yet complex challenges for marketers: developing a compelling marketing positioning for new products. 🌟
Drawing from experiences with marketing teams across Poland, the USA, Brazil, and Spain, the video unpacks:
✅ The dilemma of balancing multiple product benefits versus focusing on a single, standout value proposition.
✅ Why too many messages dilute your product’s uniqueness—and how it can fail to grab attention in under one second on the shelf.
✅ The importance of consumer-centric testing with packaging prototypes and pricing simulations to identify the optimal value proposition.
✅ Why skipping this crucial step can lead to costly failures in the market.
🎥 Watch the video to learn practical tips that can transform your approach to product launches, helping you avoid common pitfalls and ensure your brand stands out in today’s competitive market.
🔑 Don’t let your product positioning be an afterthought—discover how data-driven decisions can drive success!
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