Training workshop
HOW TO CREATE A PROFESSIONAL MARKETING PLAN?
"Experience of the trainer!!! The way of presentation and conducting, above (high above) the average Polish level of training."
Agnieszka Nadstawska
Senior Brand Manager
HOCHLAND Polska Sp. z o. o.
After this training, participants will be able to prepare a professional presentation of the annual marketing plan for the brand they manage, along with a marketing budget estimate.
They will also learn how to clearly prepare the marketing analysis section of the plan, and then how to propose marketing goals and strategies based on it.
In this training we will develop the following skills:
marketing analysis
presenting logically coherent proposals
strategic thinking
TRAINING PROGRAM
FIRST DAY OF TRAINING
8:45 - 9:15
Registration and networking over coffee
9:15 - 13:00
WHY IN THE WORLD'S BEST COMPANIES THE BUSINESS AND MARKETING PLANNING PROCESS TAKES AT LEAST 2 MONTHS EACH YEAR?
or how to create a platform for cooperation between departments to achieve common goals.
WHAT SHOULD THE MARKETING PLANNING PROCESS LOOK LIKE?
or how to ensure that the marketing plan has the support of the entire company.
lunch break
14:00 - 17:00
WHAT SHOULD A MARKETING PLAN CONSIST OF?
i.e. what information it should contain and how
should be structured.
HOW TO PRESENT FINDINGS FROM MARKETING ANALYSIS?
or how to prepare the ground for proposing marketing goals and strategies.
SECOND DAY OF TRAINING
9:00 - 13:00
HOW TO DEFINE THE RIGHT MARKETING GOALS AND STRATEGIES?
or why well-defined goals are much more likely to be achieved than when they are just wishful thinking.
HOW TO PRESENT IDEAS FOR MARKETING ACTIVITIES IN A PLAN ?
or how to combine creativity with reality.
lunch break
14:00 - 17:00
WHAT SHOULD A MARKETING BUDGET CONSIST OF?
or how to link planned costs with planned marketing and sales goals.
HOW TO TURN AN APPROVED MARKETING PLAN INTO SPECIFIC MARKETING PROJECTS?
or how not to destroy a good plan with its poor execution.