Training workshop
HOW TO SUCCESSFULLY MANAGE A BRAND IN THE 21ST CENTURY?
After this training, participants will be able to define the identity of an existing or new company brand, propose a development strategy for its product portfolio and determine their positioning.
They will also learn what building brand value means and what factors can contribute to realizing its sales growth potential.
In this training we will develop the following skills:
presenting logically coherent proposals
strategic thinking
" The training sessions conducted by Tomasz Ziółkowski meet both criteria - they are interesting, inspiring, but also practical - to be used the next day in our daily work. In short: there is no doubt that every brand manager could use a good dose of brand marketing philosophy seasoned with practical instructions on how to create and implement a brand strategy. "
Joanna Rewaj
Director, Corporate Communication Brand Strategy and Identity Development, Telekomunikacja Polska SA
TRAINING PROGRAM
FIRST DAY OF TRAINING
8:45 - 9:15
Registration and networking over coffee
9:15 - 13:00
LATEST MARKETING AND CONSUMER TRENDS
or what every marketer should know today.
WHY IS IT WORTH BUILDING YOUR OWN BRAND?
or why it is not machines and production halls that determine the value of enterprises.
WHAT ARE THE MOST IMPORTANT FACTORS RESPONSIBLE FOR INCREASES OR DECREASES IN SALES?
or what are the latest discoveries in the field of marketing?
lunch break
14:00 - 17:00
HOW TO CREATE THE FOUNDATIONS OF A STRONG BRAND?
or what is the secret of successful brands .
HOW TO DEFINE A BRAND IDENTITY AND WHY ITS LACK DOES NOT BODE FOR SUCCESS?
i.e. what determines building brand value in the long term.
SECOND DAY OF TRAINING
9:00 - 13:00
HOW TO TRANSFORM BRAND IDENTITY INTO SPECIFIC MARKETING ACTIVITIES?
or how to build competitive advantages based on brand strategy.
HOW TO DEFINE BRAND PRODUCT STRATEGIES?
or how to position products and promote them effectively?
lunch break
14:00 - 17:00
HOW TO LAUNCH NEW PRODUCTS TO THE MARKET UNDER THE UMBRELLA OF AN EXISTING BRAND?
or how to use the synergy resulting from the strength of the existing brand and the potential of a new product.
HOW TO CREATE A THOUGHTFUL BRAND ARCHITECTURE?
or how to structure a brand's product offering so that the role of sub-brands and product lines is understandable to the consumer.