Training workshop
MARKET RESEARCH AND PROFESSIONAL MARKETING ANALYSIS
After this training, participants will know how to obtain the necessary information about the market and consumers, how to use it in their daily work and how to avoid pitfalls when cooperating with research agencies.
As a result, recommended marketing activities will not be proposed based on "I think that ..", but on "I KNOW THAT".
In this training we will develop the following skills:
marketing analysis
presenting logically coherent proposals
strategic thinking
"The training systematized my knowledge, but also provided me with many new valuable perspectives on issues related to marketing research and analysis of the data obtained. Many interesting examples of completed projects. Now I know why it was so difficult to use previously obtained information in marketing research in practice. I recommend it."
Adam Bajer
Senior Leasing and Marketing Manager, Multi Poland, Magnolia Park
TRAINING PROGRAM
FIRST DAY OF TRAINING
8:45 - 9:15
Registration and networking over coffee
9:15 - 13:00
WHAT DOES THE EFFECTIVENESS OF MARKETING ACTIVITIES DEPEND ON?
WHAT INFORMATION DOES YOUR COMPANY NEED TO INCREASE THE EFFICIENCY OF ITS MARKETING OPERATIONS?
HOW TO OBTAIN THE ESSENTIAL INFORMATION ABOUT THE MARKET AND CONSUMERS?
Objectives and methodologies of marketing research.
lunch break
14:00 - 17:00
HOW TO AVOID PITFALLS WHEN COLLABORATION WITH RESEARCH AGENCIES?
How to effectively brief research agencies?
How to evaluate and choose the right research agency proposal?
SECOND DAY OF TRAINING
9:00 - 13:00
HOW TO RECOGNIZE THE ACTUAL BARRIERS TO SALES GROWTH OR DECLINE IN YOUR COMPANY?
or how to conduct proper marketing analysis?
HOW TO MINIMIZE THE RISK OF FAILURE
WHEN INTRODUCING A NEW PRODUCT TO THE MARKET?
or how to verify the market potential of a new product with consumers?
lunch break
14:00 - 17:00
HOW TO INCREASE CAMPAIGN EFFICIENCY
ADVERTISING?
or how the most effective companies on the market verify the effectiveness of their advertising.
HOW TO INCREASE THE EFFECTIVENESS OF CONSUMER PROMOTIONS?
or how to choose the optimal promotion mechanics based on the diagnosis of the brand’s market situation ?
The training has a workshop format, which means that in addition to presenting the methodology and examples, participants will have the opportunity to practice the issues discussed in team tasks, present their results and receive feedback.